Ovlivní vstup Asahi Group do SAB Miller v USA podíl Anheuser-Busch na evropském trhu?

10. 2. 2016

  • Země: US - Spojené státy americké
  • Datum zveřejnění: 10.02.2016

Brew deal. Japan's Asahi to buy SABMiller's Peroni, Grolsch, Meantime beer brands

Japanese brewer Asahi Group has offered to buy SABMiller’s Peroni, Grolsch and London Meantime brands and their associated businesses in Italy, the Netherlands and the UK for $2.87 billion.

The deal could help Anheuser-Busch InBev NV satisfy European regulatory requirements as it attempts to complete the purchase of SABMiller and is conditional on the the completion of AB InBev's $100-plus billion acquisition of SABMiller, which is expected to happen during the second half of the year.

Asahi has been trying to bolster its presence outside Japan. The Asahi deal would give the brewer the global rights to the Grolsch, Peroni and Meantime brands in most markets around the world, with the notable exception in the case of Peroni and Grolsch in the U.S. Those two premium brands have been around more than 400 years and 150 years, respectively. Meantime is a UK-based craft beer that Asahi says has been popular among young urbanites in London.

"Through this proposed acquisition, Asahi aims to expand its global platform in Europe and become a global player with a distinct position..." Asahi said in a release.

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